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The Sun
14 Oct 2025
When online influence turns into real-world action, safer and cleaner highways benefit everyone.
Content creators were lauded for mobilising volunteers in Sabah and Sarawak to clean stretches of the Pan Borneo Highway. Social media campaigns encouraged civic pride and safer driving by removing debris and improving visibility. The Works Ministry said such community efforts complement maintenance work and help foster safer travel behaviour among motorists. The campaign highlights how digital influence can prompt meaningful local action. 👉 SaferDaily Insight: Community action works — when we care for roads together, everyone travels safer and prouder.
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